Whether you are starting a business or expanding it, conducting surveys to obtain feedback is important for business continuity. It lets you analyse business performance, customer preferences, and employee attitudes.
Technavio has estimated an increase of USD 3.72 billion in the market share of online survey software from 2021 to 2026.
Several online free and paid survey tools are available online. They help you collect survey data, analyse it, and turn it into useful insights to drive growth and innovation.
SurveyMonkey is among the most popular online survey tools. But it is by no means the only option. We are going to discuss several better alternatives in this article.
Before that, let us have a look at the features, pricing, and downsides of SurveyMonkey.
SurveyMonkey: Features, Pricing, and Downsides
SurveyMonkey is a cloud-based survey software you can use to create, send, and assess surveys. It lets you create surveys with basic features such as several question types, survey logic, custom themes, and multiple distribution channels. You can also access advanced features such as response analysis, standard and custom reports, and integration with other apps.
However, SurveyMonkey has a few downsides too, compelling you to look for its alternatives. It has an awkward navigation interface. It allows only 2 devices to log in at a time (what?). It has a limited number of themes available to customise your surveys.
Reviews: G2 – 4.4/5, Capterra – 4.6/5
Pricing: Starts at $27 per month
Factors You Should Consider When Choosing an Online Survey Tool
Selecting the right tool for your business is very important since it affects business continuity and growth. Here are the primary factors you need to look out for when choosing a survey tool:
- User interface
- Costing and support
- Survey design features – various question types, survey logic, and multilingual support.
- Pre-loaded survey templates
- Customisation with brand logo/images and flexible themes
- Wide audience reach
- Real-time feedback collection and tracking
- Data security
- Response analysis and reporting
- Integration with other apps
6 Best SurveyMonkey Alternatives in 2023
1. C-ASK
C-ASK, developed by ContinuSys, is an intuitive, powerful cloud-based tool for creating online surveys. It helps you build professional surveys with higher completion rates and turn your data into valuable insights for informed decision-making.
The platform offers a user-friendly dashboard and supports 13 question types with unlimited responses. It provides predesigned surveys and advanced customisation options. You can even add your brand logo, choose themes, and access photo/video libraries.
C-ASK offers multiple distribution channels and supports data export in formats like CSV, XLS, and PDF. You can monitor survey status in real-time and create insightful graphs using filters. It also provides automatic response analysis with trend assessment, report generation, and team evaluation.
C-ASK seamlessly integrates with other applications and works on any device. It offers 24/7 multilingual support for your convenience.
Pros
- Easy survey creation and tracking
- Excellent feedback collection and data visibility
- Advanced automatic response analysis
Cons
- Overwhelming since it has many survey templates and themes
Why Choose C-ASK?
What makes C-ASK unique is that for the price of a single tool you can gain access to ContinuSys Integrated Business Management System (IBMS), a suite of 14 tools.
IBMS is a bunch of apps that help you manage the significant processes of your business, such as finance management, people management, project management, and more.
Pricing: Free for 10 users | Plans start at $29/month
2. Survey Legend
SurveyLegend offers a user-friendly interface and robust features. With SurveyLegend, you can create visually appealing surveys and polls. The platform’s drag-and-drop functionality makes it easy to build forms quickly. You can also customise them with your company’s branding elements.
One standout feature is the ability to create questionnaire surveys with smart logics, allowing you to branch out and hide specific questions. Plus, with over 70 beautiful themes and a mesmerising dashboard, SurveyLegend ensures you have a delightful survey experience.
Pros
- 70+ themes
- Drag-and-drop functionality
- Plenty of customisation options
Cons
- Data extraction limited in the free version
Why Choose SurveyLegend?
The platform provides a user-friendly interface and advanced customisation features. You’ll enjoy an intuitive survey builder, real-time analytics and reporting for actionable insights. It also has multi-language support for global surveys.
Reviews: G2 – 4.4/5, Capterra – 4.6/5
Pricing: Free with limited features | Plans start at $19/month
3. Google Forms
Google Forms is a free and convenient survey tool. While its forms may not be as visually stunning as paid alternatives, you can build forms through a user-friendly interface with customisation tools. You can easily create forms by adding various types of questions, making fields mandatory, and customising text styles and form colours.
It lets you create surveys quickly, collaborate with colleagues, and collect and review data easily.
Pros
- Create unlimited forms for free
- Multilingual
- Integration with existing Google Account
Cons
- Limited customisation tools
Why Choose Google Forms?
Google Forms offers unmatched convenience, especially if you already use other Google apps. The best part is that most of its features are free to use, making it an attractive alternative to SurveyMonkey.
Reviews: G2 – 4.6/5, Capterra – 4.7/5
Pricing: Free for individual users | Plans start at $6/month
4. Jotform
Jotform is a super easy online survey tool you can use to whip up simple and fancy forms in no time. It comes with built-in features like conversational forms, responsive design, and approval forms. You can also include your company’s logo for a personal touch.
It’s a real time-saver too. With over 150 integrations, you can automate tasks like scheduling surveys to be sent to email marketing services, PM boards, CRMs, and even cloud storage apps. Jotform Mobile app even lets you collect responses on and offline.
Pros
- Creation of great forms in seconds
- Advanced customisation options
Cons
- Free version limits submission and storage
- Slow support response
Why Choose Jotform?
You can link it up with popular payment services like Paypal, Venmo, Cash App, and even Apple Pay. No more Stripe-only limitations like in SurveyMonkey!
Reviews: G2 – 4.7/5, Capterra – 4.6/5
Pricing: Free version with limitations | Plans start at $39/month
5. QuestionPro
QuestionPro is a robust online survey tool with a wide range of features, making it a compelling alternative to SurveyMonkey. You can easily create effective surveys and analyse data with its intuitive interface and seamless collaboration.
You can use over 30 question types and templates, allowing for targeted survey design. Respondents can express their opinions in multiple languages. Integrations with services like Salesforce and Microsoft Dynamics enable easy data integration.
Pros
- Streamlined collaboration
- Variety of question types
- Multilingual support
- Integration with popular services
Cons
- Outdated UI and Lack of customisable tools
- Fluctuating pricing
Why Choose QuestionPro?
It’s perfect for serious researchers and businesses that need sophisticated survey features. Plus, the support team is available to assist you 24/7.
Reviews: G2 – 4.5/5, Capterra – 4.7/5
Pricing: Free trial | Plans start at $99/month
6. Survey Sparrow
SurveySparroy gives you a more personalised survey experience. This alternative to SurveyMonkey offers highly customisable tools allowing you to design interactive and attractive surveys. It comes with a range of colour palettes, background images, fonts, and CSS customisation options.
SurveySparrow also provides multiple logic blocks for smart surveys. It lets you add personalisation through piping and custom parameters. Integration with CRM, Helpdesk, and HRMs is seamless using Zapier. You can also perform an in-depth analysis and categorise the respondents to obtain more insightful information.
Pros
- Great customisable options
- Detailed analysis
- Modifiable CSS
Cons
- A bit dull UI
Why Choose SurveySparrow?
What sets SurveySparrow apart is its engaging UI, which boasts a 40% higher survey completion rate. It also boasts features like 360-degree feedback, NPS software, an executive dashboard, and website chatbot integration.
Reviews: G2 – 4.4/5, Capterra – 4.4/5
Pricing: Free Plan with limited features | Plans start at $39/month
Pick the Right Online Survey Tool
There is no doubt SurveyMonkey is one of the most popular online survey makers. But it has several drawbacks: no free trial of advanced features, limited customisation options, and pricey plans to access advanced features.
If you are a serious researcher or executive, you need a robust online survey tool for conducting insightful surveys. While free survey tools allow you to conduct surveys and generate reports, they perform a single function and have limited features. You will find yourself using several different tools that are not interconnected. It will turn your business into chaos.
The right choice is to get yourself an online survey tool that comes with a host of other apps combining all of your business processes in one place.
C-ASK is one such online survey tool. It is a part of the ContinuSys Integrated Business Management System (IBMS) ecosystem consisting of 14 tools that you can access for the price of a single tool.
Request a demo or start a free 30-day trial today.
